What should you
spend on ads?
Tell us how many new jobs you want each month. We'll work out how many enquiries that takes and what Facebook and Instagram ads usually cost to get them for your trade.
- Enquiries needed
- 34
- per month
- Expected revenue
- $8,000
- per month, from 10 jobs
- Suggested monthly ad budget
- $310 to $680
- 34 enquiries at $9 to $20 each
- Return on ad spend
- 12x to 26x
- Every $1 on ads brings in about $12 to $26 of work. That's revenue, not profit, so take your costs out.
Cost per enquiry by trade
| Trade | Per enquiry |
|---|---|
| Garage doors | $15 to $30 |
| Workshops, servicing and tuning | $9 to $20 |
| 4x4 and diesel | $15 to $25 |
| Gates, fencing and fabrication | $12 to $20 |
| Landscaping | $45 to $70 |
| Building and renovation | $30 to $60estimate |
| Electrical | $20 to $40estimate |
| Other trades | $20 to $50estimate |
Source: Colosseo client ad accounts, Facebook and Instagram lead forms, September to October 2026. Rows marked estimate are our estimates, not client data.
Results vary
Your area, your offer and your ads all move the cost per enquiry. A strong offer with ads made from your own jobs can land under the low end. Stock photos and a vague offer can blow past the high end.
Enquiries aren't jobs
These are lead form enquiries, not booked work. How fast you reply and how well you qualify them decides your close rate, and that changes the budget more than anything.
Give it a few weeks
The first two to four weeks are for learning what works. Judge a campaign on a month of numbers, not the first few days.
Want us to run the numbers on your actual ad account? Book a free audit. Or see what missed calls are costing you.
Let's fill
your diary.
Tell us which jobs you want more of. In 15 minutes we'll show you where work is slipping through and what we'd do about it. The plan is yours to keep either way.